Sécurité Routière - School Projects

The project involved creating a road safety campaign for bicycle and scooter users in a city. The objective was to raise awareness about the importance of following traffic rules. Instead of using gruesome images of injuries, the focus was on displaying broken and damaged bikes and scooters to convey the message effectively. The campaign used the metaphor of a Formula 1 track to draw parallels between racing regulations and traffic rules in the city. Each of the three scenes depicted a different situation, with the image and title complementing each other in the race track context. Originally, the campaign was designed to be displayed on large posters measuring four by three metres in the metro.