The Assets
The pattern
the final product
As part of a personal branding project, I created a fictitious surf festival on Australia's Sunshine Coast. In the course of creating it, I decided to produce a number of derivative products, including a surfboard wax. I paid particular attention to this item and developed this side project in particular. I took over the brand's graphic charter, inspired by the wax packaging I already knew. So I created a range of four waxes for different water temperatures, all clearly recognisable from one another. You can also find the complete festival project on my portfolio.